David Goggins says you must “callous your mind” the same way you get calluses on your hands – through repetition, friction, and discomfort. Every time you face hardship and push through it, your mind grows stronger. Instead of running from pain, lean into it and let it toughen you up.
Your mind, like your body, adapts. Start doing hard things on purpose: cold showers, long runs, tough conversations, waking up early – anything that makes you mentally tougher. Discomfort is the training ground for strength.

Callous Your Mind

When you think you’re done–when you’re exhausted, broken, ready to quit–you’re only at 40% of your true potential. The mind is designed to protect you from pain by telling you to stop long before you’ve reached your limit.Goggins learned this through SEAL training, ultra-marathons, and suffering. When that voice tells you to quit, recognize it for what it is: a test. If you push past that voice, you’ll unlock abilities you never knew you had. That’s where your true self lives.

The 40% Rule

Goggins had a brutally abusive childhood, faced racism, poverty, and learning disabilities – but he made one powerful decision: he took ownership. He refused to be a victim, even when he had every excuse to be one.You can’t control where you come from – but you can control what you do next. Blame is easy. Ownership is hard, but it’s also where your power begins. Whatever your past looks like, own it and use it as fuel to build something greater.

Own Your Past

Each night, Goggins looked in the mirror and faced himself. He called it the Accountability Mirror. He wrote down brutally honest notes about who he was and who he needed to become. No sugarcoating. No BS. Just raw truth.Want to change your life? Start with honest self-reflection. What are your weaknesses? What lies are you telling yourself? What’s holding you back? The mirror doesn’t lie. And if you use it right, it becomes your greatest weapon.

The Accountability Mirror

Most people spend their lives avoiding discomfort. Goggins does the opposite: he runs toward it. Why? Because pain is the teacher. Every great achievement comes with suffering. You don’t grow when things are easy – you grow when they suck.Learn to get comfortable being uncomfortable. When your body hurts, your mind complains, or life feels unbearable – stay in it. That’s where the transformation happens. There’s freedom in embracing the suck.

Embrace the Suck

When things got dark – like during ultra-races or Navy SEAL Hell Week – Goggins reached into what he called the Cookie Jar: memories of everything he’d already overcome. It reminded him who he was and gave him the strength to keep going.Your “cookies” are your past wins: battles you’ve fought, pain you’ve survived, obstacles you’ve crushed. Build your cookie jar. And when life hits hard, reach in and remember – you’ve been through worse, and you made it.

The Cookie Jar

Goggins believes suffering is not optional – it’s necessary. It’s the path to discipline, strength, and self-mastery. He doesn’t suffer because he’s a masochist. He suffers because it sharpens him.When you choose to suffer voluntarily, you’re taking control. You’re proving to yourself that pain won’t break you – it will build you. The more you suffer with purpose, the less life can hurt you. You become unbreakable.

Suffering is the Path

It’s not enough to just be better than average. Goggins says to aim higher: be the best among the best. Outwork the elite. Push beyond the ceiling that even high performers set for themselves.Most people stop when they’re ahead. Goggins keeps going. In a world of mediocrity, even excellence is rare. But greatness? That’s for those who refuse to settle, even when they’re already winning. Be uncommon – even amongst the uncommon.

Be Uncommon Amongst the Uncommon

The real war isn’t against others. It’s against the weaker version of yourself – the one who skips workouts, procrastinates, makes excuses, and settles for “good enough.” That’s your enemy. Every. Single. Day.You don’t need motivation – you need discipline. And you need to get aggressive about holding yourself accountable. Ask yourself daily: Which version of me is winning right now? Because the only competition that matters is the one in the mirror.

It’s You vs. You

This is Goggins’ ultimate mantra. It means: Stay ready. Stay disciplined. Stay sharp. Life will throw pain, chaos, and setbacks your way – that’s guaranteed. The question is: Will you break, or will you harden?“Staying hard” isn’t about being angry or emotionless – it’s about refusing to quit when things get tough. It’s about being relentless in your pursuit of growth. So when life hits, you don’t crumble. You rise. Stay hard.

Stay Hard

New York Times Bestseller Over 2.5 million copies sold For David Goggins, childhood was a nightmare - poverty, prejudice, and physical abuse colored his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a U.S. Armed Forces icon and one of the world's top endurance athletes. The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force Tactical Air Controller, he went on to set records in numerous endurance events, inspiring Outside magazine to name him The Fittest (Real) Man in America. In this curse-word-free edition of Can't Hurt Me, he shares his astonishing life story and reveals that most of us tap into only 40% of our capabilities. Goggins calls this The 40% Rule, and his story illuminates a path that anyone can follow to push past pain, demolish fear, and reach their full potential.

productivity

Productivity

personaldevelopment

Personal Development

habits

Habits

mentalhealth

Mental Health

books

Books

David Goggins is an American ultramarathon runner, ultra-distance cyclist, triathlete, public speaker, and author. He is a retired United States Navy SEAL member who served in the Iraq War.

David Goggins

Can't Hurt Me

When you want something, the universe conspires to help you achieve it.

Your personal legend is your life's purpose - what you were born to do. The universe helps those who pursue it with courage and belief.

Follow your personal Legend

Dreams make life meaningful. They drive us forward and give us something to live for. The fear of failing should never be greater than the joy of trying.

The Power of Dreams

Your heart is your inner compass. It speaks through emotions and intuition. Trust it - it already knows your path. Do not silence your heart just because the world is loud.

Listen to your Heart

There's a language that doesn't use words - it is love, energy, and synchronicity. Pay attention, and you'll begin to understand. The universe speaks through signs. Are you listening?

The Language of the universe

Destiny plays a role, but how you respond to it is your power. Accept fate, but don't forget your choice to act bravelyMaktub reminds us that what happens is meant to teach, not trap us.

Maktub! - " It Is WRITTEN! "

You may start by chasing external treasure, but the real gold is in who you become on the journey.What you learn along the way becomes more valuable than what you were seeking.

The Journey  is  the Treasure

Fear paralyzes more dreams than any failure. The pain we imagine is worse than the reality we fear.

Fear is bigger Obstacle Than Failure

Transformation comes when you align with your inner power. When Santisgo "becomes the wind", he realizes that limits are often illusions.True change happens when you accept that you are part of something greater.

Become the wind

A special 25th anniversary edition of the extraordinary international bestseller, including a new Foreword by Paulo Coelho.Combining magic, mysticism, wisdom and wonder into an inspiring tale of self-discovery, The Alchemist has become a modern classic, selling millions of copies around the world and transforming the lives of countless readers across generations.Paulo Coelho's masterpiece tells the mystical story of Santiago, an Andalusian shepherd boy who yearns to travel in search of a worldly treasure. His quest will lead him to riches far different—and far more satisfying—than he ever imagined. Santiago's journey teaches us about the essential wisdom of listening to our hearts, of recognizing opportunity and learning to read the omens strewn along life's path, and, most importantly, to follow our dreams.

meditation

Meditation

Paulo Coelho de Souza is a Brazilian lyricist and novelist and a member of the Brazilian Academy of Letters since 2002. His novel The Alchemist became an international best-seller and he has published 30 more books since then.

Paulo Coelho

The Alchemist

"The future is already here – it's just not evenly distributed."

AI is powerful but most professionals waste time exploring tools instead of leveraging them.The real difference comes when AI is used to enhance your expertise through structured systems.<ul><li class="ql-align-justify">Most professionals get stuck in the gap between AI's potential and practical value.</li><li class="ql-align-justify">Random AI usage yields random results: systems are essential for consistent benefits.</li><li class="ql-align-justify">The most successful AI users maintain control over critical thinking while delegating specific components.</li></ul>

The AI Productivity Paradox

Don’t start with AI: start with your current processes.Knowing what to improve lets AI deliver real, measurable impact instead of noise.<ul><li class="ql-align-justify">Start by mapping your existing processes to reveal inefficiencies.</li><li class="ql-align-justify">Target tasks where you spend time without adding unique value.</li><li class="ql-align-justify">Focus on high-volume repetitive work, first-draft creation, and perspective-limited thinking.</li><li class="ql-align-justify">Maintain your role in directing, refining, and approving while delegating specific components.</li></ul>

Systems-First Approach to AI Implementation

"Creativity is intelligence having fun."

AI turns blank-page anxiety into structured output fast.Use it to draft ideas, so your energy goes into refining, not starting.<ul><li class="ql-align-justify">Begin with a brain dump of unstructured thoughts that AI can organize into logical flows.</li><li class="ql-align-justify">Use structured prompts to generate multiple approaches to the same communication challenge.</li><li class="ql-align-justify">Create systems for common scenarios (presentations, emails) that incorporate personalization variables.</li><li class="ql-align-justify">Focus your expertise on refinement and customization rather than starting from scratch.</li></ul>

Solution 1: AI as Your Ideation Partner

"The future belongs to those who learn more skills and combine them in creative ways."

AI journaling helps surface blind spots and assumptions, transforming your decision-making through dynamic dialogue.<ul><li class="ql-align-justify">Articulate challenges in writing, then prompt AI to respond from multiple perspectives.</li><li class="ql-align-justify">Create specific archetypes (skeptical investor, enthusiastic customer) to provide contrasting viewpoints.</li><li class="ql-align-justify">Request that AI identify and question underlying assumptions in your thinking.</li><li class="ql-align-justify">Use the resulting dialogue to develop more robust approaches to complex challenges.</li></ul>

Solution 2: Enhanced Decision-Making Through AI Journaling

"Machines are for answers; humans are for questions."

Start simple: let AI handle repetitive tasks so you can focus on what matters.Automation gives time back without losing control.<ul><li class="ql-align-justify">Conduct a time audit to identify repetitive, low-value tasks prime for automation.</li><li class="ql-align-justify">Create trigger-action pairs that connect specific events with predetermined responses.</li><li class="ql-align-justify">Establish clear boundaries for what AI should handle independently versus what requires review.</li><li class="ql-align-justify">Focus automation on high-volume, low-complexity tasks where AI can perform reliably.</li></ul>

Solution 3: Strategic Task Automation

"Everyone needs a coach. It doesn't matter whether you're a basketball player, a tennis player, a gymnast, or a bridge player."

Don’t go all-in at once.Start small, prove value, and scale AI across your workflows step by step.<ul><li class="ql-align-justify">Start with simple augmentation at one discrete point in your existing workflows.</li><li class="ql-align-justify">Expand to multiple connected points in the same process as confidence grows.</li><li class="ql-align-justify">Eventually redesign entire workflows with AI as a core component.</li><li class="ql-align-justify">Prioritize high-frequency, low-risk activities with clear inputs/outputs and measurable outcomes.</li></ul>

Implementing AI Systematically

Top performers use AI to amplify (not replace) their strengths, reclaiming time and boosting creative output.<ul><li class="ql-align-justify">AI's greatest value comes from amplifying human expertise, not replacing it.</li><li class="ql-align-justify">Systematic implementation creates a virtuous cycle pushing you toward uniquely human contributions.</li><li class="ql-align-justify">The future belongs to professionals who establish clear systems integrating AI into workflows.</li><li class="ql-align-justify">The goal is human amplified by machine, not human versus machine.</li></ul>

The Multiplier Mindset

Join the <a href="https://plmv.world/join4free">Paperless Movement® Membership for FREE or buy the ICOR® Journey Book</a> to get started!

Boost your productivity now!

A systems-based strategy for idea generation, reflective thinking, and task automation.

timemanagement

Time Management

business

Business

leadershipandmanagement

Leadership & Management

Elevate How You Think, Work, and Lead: 3 AI Solutions That Unlock Next-Level Productivity

“If you neglect to recharge a battery, it dies. And if you run full speed ahead without stopping for water, you lose momentum to finish the race.

Your body is about 60% water—it’s essential for almost every function.° Water helps transport nutrients and oxygen to your cells.° It regulates body temperature through sweating and breathing.° Water is crucial for digestion and waste removal (urine, sweat, bowel movements).

Principles -

Every aqueous type of liquid has a pH!Coca-cola, water, sprite, milk.<ul><li>pH measures the acidity or alkalinity of a liquid, on a scale from 0 (very acidic) to 14 (very alkaline), with 7 being neutral.</li><li>Acidic liquids have a pH less than 7, like Coca-Cola and Sprite, which are around 2.5 to 3.5.</li></ul>Neutral liquids have a pH of 7, like pure water.

Basic or Acidic?

These minerals can include everything from iron to calcium — basically, the stuff our bodies need to stay healthy.<ul><li>To measure this, people use a TDS meter. Here’s a simple way to understand the readings:</li></ul>0–70 ppm: Water is close to distilled — very pure.70–150 ppm: Water is safe and drinkable.Above 150 ppm: Water is still drinkable but tends to be harsher and may contain unwanted contaminants — not ideal for our bodies.

Total Dissolved Solid (TDS)

We never know the full way how plastic water bottles got into the supermarket or store<ul><li class="ql-align-justify">I've occasionally seen cases of water laid outside in the SUN or in the HEAT.</li></ul>BPA‣ Chemical used in plastics or food containers. ‣ Can leach into water or drinks from plastic bottles or pipes.‣ Linked to hormone disruption and health risks with long-term exposure.PFAS (Per- and Polyfluoroalkyl Substances)‣ A group of man-made chemicals used in non-stick cookware, firefighting foam, waterproof fabrics, and more.‣ Can contaminate water supplies, linked to cancer, immune issues, and other health problems.

FOREVER CHEMICALS - BEWARE!

‣ Don't stop at just water, check out the food's we put in our systems, the type of vitamins, the mental energy we focus on. THOUGH,‣ We cannot control everything, but we can do our best. Focus on improving every day, even if it is 1%!Take care and God bless!

Author Note

﻿Want to support my work?Check out these melodies which will keep your mind at ease!ed.die.s (instrumental artist/podcaster)<a href="https://creators.spotify.com/pod/show/thejourneyofe/episodes/TALKS-WITH-E-HYDRATION-SITUATION-e335p5d">New Podcast Episode!</a> | <a href="https://open.spotify.com/artist/3uMdPVqGwt2JXEiw1evvo7?si=xuxBJnMOQzaeI0kN17D50w">Instrumental Music</a>

Our bodies are 60% of water, which is our entirety of our being. We must atleast watch-out what we put in ourselves!

health

Health

education

Learning & Education

longevity

Longevity

Why Most People Are Drinking Toxic Water — And How To Fix It NOW

<ul><li class="ql-align-justify">Most suffering comes from mentally living in the Past or the future.</li><li class="ql-align-justify">Real peace and clarity exist only in the present moment.</li></ul>Train your awareness to return to the NOW as often as possible

The present Moment Is All You Ever Have.

The past is a memory. The future is imagination. Life only happens NOW

<ul><li class="ql-align-justify">The ego thrives on identification with thoughts, labels, and stories.</li><li class="ql-align-justify">True awakening begins when you start observing your thoughts instead of becoming them.</li></ul>Watch your thoughts like clouds passing - don't cling to them.

You are not your thoughts

<ul><li class="ql-align-justify">Emotional pain intensifies when we resist what is.</li><li class="ql-align-justify">Acceptance of the present moment dissolves suffering at its root.</li></ul>Surrender to the present not as weakness, but as strength.

Pain is resistance to the Now

<ul><li class="ql-align-justify">Worry and regret exist only in the mind's concept of time.</li><li class="ql-align-justify">You can plan, but don't live through the future or past.</li></ul>Be present with what is, even while moving toward goals.

Time is a mental construct

Only NOW is real. Clock time is practical, but psychological time creates stress

<ul><li class="ql-align-justify">When you are fully present, mental noise fades.</li><li class="ql-align-justify">Stillness isn't emptiness - itÄs deeply alive and healing.</li></ul>Make space each day to just BE. Presence is your true home.

Presence is the Doorway to peace

To make the journey into the Now we will need to leave our analytical mind and its false created self, the ego, behind. From the very first page of Eckhart Tolle's extraordinary book, we move rapidly into a significantly higher altitude where we breathe a lighter air. We become connected to the indestructible essence of our Being, “The eternal, ever present One Life beyond the myriad forms of life that are subject to birth and death.” Although the journey is challenging, Eckhart Tolle uses simple language and an easy question and answer format to guide us. A word of mouth phenomenon since its first publication, The Power of Now is one of those rare books with the power to create an experience in readers, one that can radically change their lives for the better.

motivationandinspiration

Motivation & Inspiration

Eckhart Tolle is a teacher, author, and entrepreneur. He is a German-born resident of Canada best known as the author of The Power of Now and A New Earth: Awakening to Your Life's Purpose. Tolle does not identify with any specific religion, but he has been influenced by multiple spiritual works.

Eckhart Tolle

The Power of Now

The journey of self-discovery begins not with answers, but with the courage to ask deeper questions.“Instead of searching for the answer, seek the right question.”

Don't Search for the Answer — Search for the Right Question

True confidence comes from deep inner knowing, not surface-level thought.“Don’t think you are something — know you are.”

Know Who You Are — Don’t Just Think It

Fear, doubt, and disbelief are the chains that bind the mind.“You have to let it all go — fear, doubt, disbelief — to free your mind.”

Let It All Go to Free Your Mind

Comfort often hides truth. Choosing awareness means choosing discomfort — and growth.“Ignorance is bliss — but only if you don't value truth.”

Ignorance Can Be Comforting, But It's Not Freedom

To suppress our inner drives is to reject the essence of being human.“To deny our impulses is to deny the very thing that makes us human.”

Denying Impulse Denies Humanity

No system, no society, no Matrix can define you. That power is yours alone.“The Matrix can’t tell you who you are. You can be anything you want to be.”

You Define Who You Are — Not the System

Knowledge is not the same as embodiment.“There’s a difference between knowing the path and walking the path.”

There’s a Gap Between Knowing and Doing

While watching The Matrix, I wrote down a series of thoughts and quotes that explore the nature of choice, identity, and human consciousness. These insights reflect the idea that the real journey is not about finding answers — but about learning to ask the right questions.

philosophy

Philosophy

movies

Movies & Shows

The Matrix and the Search Within

<ul><li>Whether in product design (like the iPhone), communication, or decision-making, Jobs relentlessly sought elegant simplicity.</li><li>He believed removing the unnecessary reveals the essential.</li></ul>“Simple can be harder than complex. You have to work hard to get your thinking clean.”

1. Simplicity is the Ultimate Sophistication

<ul><li>Jobs focused intensely on how people feel when they use a product—not just what it does.</li><li>Design and technology must serve human intuition, not complicate it.</li></ul>“You’ve got to start with the customer experience and work backwards to the technology.”

2. Obsess Over the User Experience

<ul><li>He challenged norms and encouraged others to see the world from a different angle.</li><li>His life was a rejection of mediocrity, bureaucracy, and “business as usual.”</li></ul>“The people who are crazy enough to think they can change the world are the ones who do.”

3. Think Different

<ul><li>Jobs didn’t aim to please everyone—he aimed to create insanely great products.</li><li>He held himself and his team to incredibly high standards and wasn’t afraid of being demanding.</li></ul>“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”

4. Pursue Excellence, Not Consensus

<ul><li>One of his greatest strengths was saying no to distractions, features, or ideas that diluted the vision.</li><li>He believed focus equals clarity, and clarity leads to breakthroughs.</li></ul>“I’m as proud of what we don’t do as I am of what we do.”

5. Focus Relentlessly

<ul><li>Jobs saw Apple not as a tech company, but a place where engineering meets liberal arts.</li><li>He brought emotion, storytelling, and design into the world of technology.</li></ul>“Technology alone is not enough—it’s technology married with the humanities that makes our hearts sing.”

6. Merge Art with Technology

<ul><li>From dropping out of college to launching Apple, getting fired, and returning—Jobs consistently trusted his intuition and curiosity.</li><li>He believed in doing work that mattered personally—not just what was expected.</li></ul>“Your time is limited, so don’t waste it living someone else’s life.”

7. Follow Your Inner Voice

<ul><li>Jobs believed creativity isn’t about creating from scratch — it’s about seeing patterns others don’t.</li><li>His experiences with calligraphy, design, and even Zen Buddhism shaped how he approached product design.</li></ul>“Creativity is just connecting things.”

8. Creativity is Connecting the Dots

<ul><li>Jobs emphasized that you can’t connect the dots looking forward—only looking backward.</li></ul><ol><li>He encouraged following your curiosity and trusting it will make sense someday.</li></ol>“You have to trust that the dots will somehow connect in your future.”

9. Trust the Process, Even When It Doesn’t Make Sense Yet

<ul><li>To build something great, you need to love what you do—because the process will get hard.</li><li>Passion is what keeps you going when logic and motivation run out.</li></ul>“The only way to do great work is to love what you do.”

10. Passion Fuels Persistence

TRUST THE PROCESS

Steve Jobs had many principles guiding his work and life, but several core threads tie them all together. Here’s a breakdown of the common themes that run through Steve Jobs’ principles, drawn from his speeches, interviews, leadership style, and product philosophy:

technologyandthefuture

Technology & The Future

Wisdom from Steve Jobs

Prioritize fewer, meaningful values (relationships, growth) over chasing status, possessions, or approval.

Reject Society’s “More” Mentality

Pain, failure, and discomfort are inevitable. Choose purposeful suffering aligned with your values.

Embrace Struggle as Growth

Avoidance breeds misery. Fulfillment comes from action, not passive waiting for inspiration.

Happiness = Solving Problems You Care About

Define your life by what you’re willing to suffer for (love, goals, values).

Fulfillment Demands Sacrifice

Fleeting highs (new job, money) lose charm. Anchor in lasting purpose, not endless wanting.

Meaning > Hedonic Treadmill

Everyone struggles—confront pain without shame. Solidarity > isolation.

Insecurity Is Universal

Superiority (“I’m awesome”) and insecurity (“I suck”) are two sides of selfishness. Stop needing to feel “special.”

Reject Entitlement & Victimhood

Small, daily efforts compound. Start even unmotivated. Counter tech-fueled insecurity with simplicity."Counter tech-fueled insecurity" means fighting the anxiety, self-doubt, and inadequacy caused by technology—especially social media, apps, and the internet.

Mastery Starts With Action

Not all suffering is equal. Romeo and Juliet-style recklessness destroys; intentional struggle fuels growth.

Curate Problems Wisely

"Own agency" means taking full responsibility for your choices, actions, and reactionsSolve your problems; don’t control others. Unconditional love = support without fixing.

Own Agency & Set Boundaries

Admit fault: Acknowledge toxic values (selfishness, disrespect).Prove change: Words are cheap; trust rebuilds through consistent action over time.Like a china plate: shattered repeatedly, it’s irreparable.

Trust Is Earned, Not Promised

Avoiding discomfort destroys relationships. Healthy bonds thrive on productive conflict—it reveals authenticity.

Conflict Builds Trust

Perfection is a trap. Progress is moving from wrong → “less wrong” with humility. Humility here means admitting you’re flawed and open to learning.

Growth = Iterative “Less Wrong”

Freedom comes from expressing truth without fear of rejection. Let go of rigid self-identity (Buddhist insight).Example: If you define yourself as "the perfect employee," you’ll hide mistakes and avoid risks to protect that image. Letting go of that label frees you to admit errors, learn, and grow.

Liberation via Non-Attachment

Refined version there is a detailed version uploaded in my page. Shortened with  DeepSeek AI

loveandrelationships

Love & Relationships

Refined, The subtle art of not giving a fuck

Find  Self Improvement Tips - Curated from popular Books like Atomic Habits, 48 Rules of Power, Deep Work, Rich Dad Poor Dad and way more!

Can't Hurt Me

The Alchemist

Elevate How You Think, Work, and Lead: 3 AI Solutions That Unlock Next-Level Productivity

Why Most People Are Drinking Toxic Water — And How To Fix It NOW

The Power of Now

The Matrix and the Search Within

Wisdom from Steve Jobs

Refined, The subtle art of not giving a fuck

Who Moved My Cheese?

Jocko Willink (Former Navy Seal): Use This Weird Trick To Overcome Fear, Anxiety & Self-Doubt!

It's time to
Read like a Pro.

Can't Hurt Me

The Alchemist

Elevate How You Think, Work, and Lead: 3 AI Solutions That Unlock Next-Level Productivity

Why Most People Are Drinking Toxic Water — And How To Fix It NOW

The Power of Now

The Matrix and the Search Within

Wisdom from Steve Jobs

Refined, The subtle art of not giving a fuck

Who Moved My Cheese?

Jocko Willink (Former Navy Seal): Use This Weird Trick To Overcome Fear, Anxiety & Self-Doubt!

It's time to Read like a Pro.

It's time to
Read like a Pro.