Focus on the circumstances, not just the outcome
- The same person might hire different products for the same job depending on their situation.
- Someone might hire a food truck for lunch when they’re busy at work, but hire a sit-down restaurant when they want to impress a client.
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I decode Productivity, Personal Development, and Money Mindset into sharp, practical ideas you can act on. Simple shifts. Real change
The Jobs-to-be-Done (JTBD) framework revolutionizes product development by focusing on the job customers hire products to accomplish, rather than customer demographics or product features.
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