Jobs have emotional and social dimensions beyond functional need
- People don’t just hire products to accomplish tasks; they hire them to feel a certain way or project an identity.
- A luxury watch isn’t just hired to tell time; it’s hired to signal success and craftsmanship.
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I decode Productivity, Personal Development, and Money Mindset into sharp, practical ideas you can act on. Simple shifts. Real change
The Jobs-to-be-Done (JTBD) framework revolutionizes product development by focusing on the job customers hire products to accomplish, rather than customer demographics or product features.
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