Products compete across categories, not within them.
- A Netflix subscription doesn’t just compete with other streaming services; it competes with books, video games, social media, or anything else people hire for entertainment.
- Understanding the real job helps identify unexpected competitors and opportunities.
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I decode Productivity, Personal Development, and Money Mindset into sharp, practical ideas you can act on. Simple shifts. Real change
The Jobs-to-be-Done (JTBD) framework revolutionizes product development by focusing on the job customers hire products to accomplish, rather than customer demographics or product features.
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