The job is the unit of analysis, not the custome
- Traditional market research segments customers by age, income, or behavior.
- JTBD segments by the job people need done.
- A 25-year-old and a 65-year-old might hire the same product for the same job, despite having completely different demographics.
3
21 reads
CURATED FROM
IDEAS CURATED BY
I decode Productivity, Personal Development, and Money Mindset into sharp, practical ideas you can act on. Simple shifts. Real change
The Jobs-to-be-Done (JTBD) framework revolutionizes product development by focusing on the job customers hire products to accomplish, rather than customer demographics or product features.
“
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates