For example: Instead of asking, “How can we improve our brand image in the Indian market?” try asking,” How can we get a 25-year-old woman in Mumbai to rave about us to her friends?” Rather than wondering, “How can we come up with new marketing ideas for our airline?” try asking, “How can we ensure that our airline is the first thing that every businessperson in Los Angeles and New York considers when booking a trip?”
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A learner | Writer of Melva's Note on Substack | High curiosity about psychology and human development.
The most common thing that happen if the brainstorming won’t work is they don’t blame the brainstorming process. It’s a lot easier to blame the tool than to question your technique.
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The idea is part of this collection:
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Conducting market research
Analyzing data to make informed decisions
Developing a product roadmap
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