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The most powerful concept in marketing is owning a word in the prospect's mind.
The word should not be complicated or invented. Simple words are the best. The leader owns the word that stands for the category.
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Doing nothing, non-action or not forcefully acting is one of Lao-Tzuβs well-known teachings. We mistakenly think this is akin to being lazy, and doing absolutely nothing. What Lao-Tzu means is that we should not do anything that is not in accordance with Tao. It means swimming with the ti...
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