Building your industry leadership position

Up to now, you may have focused on blogs on LinkedIn or Medium or use a monthly newsletter. But a successful B2B influencer needs more thought and an organised plan.

How to design and implement a comprehensive social media campaign:

• Define your goals. If you are a great writer, then use it to plan your thought leadership activities.
• Meet your audience. Find which social media platforms draw your potential customers.
• Share your thoughts and expertise. Focus on sharing valuable, actionable insights.
• Engage with your audience.
• Keep an eye on the metrics, then tailor your future content.