3. Be patient and vigilant — narrative gravity is there even if you can’t see it.

Attempting to tell a turnaround story too soon often Backfires. There's no risk for a reporter to tell a story that Validates what readers may already believe. You have to play a long game, measured in Months—And sometimes Years— as opposed to days or weeks. Angelina Jolie went from Homewrecker to humanitarian over a decade. It took square (the company where I work) more than two years to shake perceived financial issues.